Platform
What the platform actually does.
Six things, each one a screen a farmer or a buyer opens. This is the shared system that horticulture runs on today, and that livestock and poultry are being built on top of.
01
Verification
A farmer cannot list anything until we know who they are. Identity is checked against an Omang or a passport, and the farm is checked against the person.
A buyer sees that badge on every listing. It is the difference between buying from a name and buying from someone you can hold to the sale.
02
Farms and dispatch points
A farm records where it grows and where it sends from. Those can be two different places, and for a farmer using a shared collection point they usually are.
Buyers search by district and by distance. A farmer who has not pinned a dispatch point does not appear in those results, so the app asks for it early.
03
Discovery and matching
Buyers browse what is available now, filtered by product, district and distance. Farmers see the requirements they are able to fill.
Where one farm cannot cover an order on its own, supply from several farms can be put together into a single delivery.
04
Contracts and deliveries
A forward contract sets the product, the quantity, the price and the schedule. Every delivery due against it is listed with its date.
Both sides open the same contract and see the same schedule, so there is no argument later about what was agreed.
05
Orders and payment
Every order carries its own status, from placed through to delivered and confirmed. Nothing is agreed by text message and forgotten.
Money moves directly between the farmer and the buyer. We record whether an order has been paid, so both sides keep a clean history.
06
Price data
For each product we show how much has been available and what it has been selling for, over the period you choose.
A farmer who has never sold outside their village can see what their crop is worth. A buyer can see whether an offer is reasonable.
If you farm, or if you buy, we would like to hear from you.
Tell us who you are and what you grow or buy. We will come back to you about getting on the platform.